The StrongWomen exercises work very well for men. In fact, there is a chapter specifically for men included in Strong Women, Strong Bones. The moves and the principles are the same. Both sexes can follow the instructions to determine the weight that's right for them - they should be able to lift the weight just eight times in good form before the muscle gets fatigued and needs to rest.
Most men can start with slightly heavier weights than women use, and they end up lifting more than women lift the same age. Specifically:
A man can begin with two pounds more than the beginning weights suggested in Strong Women Stay Young (pages 144-146) or Strong Women Stay Slim (pages 138-140). Most men will reach goals that are 25-50 percent higher than the goals in the book (SWSY page 151 and SWSS page 141).
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Please see the question on page 243 of Strong Women Stay Young (and the similar question on page 241 of Strong Women Stay Slim). Also, see pages 9-10 of SWSY, which describes some of the early research on health benefits of strength training - much of these involved men.
By the way, we often hear of husbands who start strength training along with their wives - it's a great activity for couples!